{"id":23498,"date":"2023-12-22T12:23:07","date_gmt":"2023-12-22T12:23:07","guid":{"rendered":"https:\/\/dna.hu\/?p=23498"},"modified":"2023-12-28T15:37:36","modified_gmt":"2023-12-28T15:37:36","slug":"karacsonyi-oregek-elfeledett-unnepi-reklamok","status":"publish","type":"post","link":"http:\/\/dna.hu\/en\/2023\/12\/22\/karacsonyi-oregek-elfeledett-unnepi-reklamok\/","title":{"rendered":"Kar\u00e1csonyi \u00f6regek, elfeledett \u00fcnnepi rekl\u00e1mok"},"content":{"rendered":"<p>K\u00e9t dologgal biztos eltel\u00edt\u0151dt\u00fcnk az \u00fcnnepek alatt: a bejglivel \u00e9s az \u00e9v legjobb kar\u00e1csonyi rekl\u00e1m v\u00e1logat\u00e1saival.<br>Ki fog gondolni a r\u00e9gi kedvencekre, az elm\u00falt korok kisebb \u00e9s nagyobb kreat\u00edv megval\u00f3s\u00edt\u00e1saira? Manaps\u00e1g m\u00e1r annyira polariz\u00e1l\u00f3dtak az \u00fcnnepi a rekl\u00e1mok, hogy sokan csak a sz\u00edv\u00fck\u00f6n kereszt\u00fcl pr\u00f3b\u00e1lj\u00e1k megmarkolni a fogyaszt\u00f3kat, akiket ut\u00e1na fel\u00fcltetnek az \u00e9rzelmi hull\u00e1mvas\u00fatra, ahol nem a sik\u00edt\u00e1s ellen k\u00fczdenek, hanem a k\u00f6nnyeiket igyekeznek elfojtani.A mi utaz\u00e1sunk v\u00e1ltozatos lesz, \u00e9s nyugi, nem szeretn\u00e9nk minden \u00e1ron k\u00f6nnyet csalni az arcodra, de az\u00e9rt mi sem \u00edg\u00e9rhet\u00fcnk semmit!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1919. Murad cigaretta<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"243\" height=\"320\" data-id=\"23507\" src=\"https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1.png\" alt=\"\" class=\"wp-image-23507\" srcset=\"https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1.png 243w, https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1-228x300.png 228w, https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1-9x12.png 9w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center\">(Forr\u00e1s: <a href=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/1919_Santa.jpg?width=1000&amp;name=1919_Santa.jpg\">https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/1919_Santa.jpg?width=1000&amp;name=1919_Santa.jpg<\/a>)<\/p>\n\n\n\n<p>Amikor m\u00e9g \u00fagy v\u00e9lt\u00e9k, hogy a doh\u00e1nyz\u00e1s egy\u00e1ltal\u00e1n nem k\u00e1ros a szervezetre, b\u00e1tran rekl\u00e1mozt\u00e1k a fogyaszt\u00e1s\u00e1t. B\u00e1r finoman sz\u00f3lva, ezen a plak\u00e1ton nem is a doh\u00e1nyz\u00e1s n\u00e9pszer\u0171s\u00edt\u00e9se a legfelkavar\u00f3bb, \u00e9s nem is a 20 centes \u00e1raz\u00e1s.<br>A Murad nem mondott kevesebbet, mint azt, hogy minden feln\u0151tt Murad cigarett\u00e1t szeretne kar\u00e1csonyra. Rem\u00e9lj\u00fck, hogy nem lett t\u0151le olyan a tekintet\u00fck, mint a T\u00e9lap\u00f3nak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1969. Hoover<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1959_Hoover_Santa.webp\" alt=\"\" class=\"wp-image-23503\" srcset=\"https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1959_Hoover_Santa.webp 480w, https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1959_Hoover_Santa-225x300.webp 225w, https:\/\/dna.hu\/wp-content\/uploads\/2023\/12\/1959_Hoover_Santa-9x12.webp 9w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Forr\u00e1s: <a href=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/1959_Hoover_Santa.jpg?width=960&amp;name=1959_Hoover_Santa.jpg\">https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/1959_Hoover_Santa.jpg?width=960&amp;name=1959_Hoover_Santa.jpg<\/a><\/p>\n\n\n\n<p>50 \u00e9vet ugrottunk az id\u0151ben, \u00e9s m\u00e9g mindig a j\u00f3 \u00f6reg humorhoz ny\u00falnak a kreat\u00edvok. Nem vitt\u00e9k t\u00falz\u00e1sba, de m\u00e9gis nagyon j\u00f3l \u00fcl a po\u00e9n, arr\u00f3l nem is besz\u00e9lve, hogy teljesen a brandre szabt\u00e1k ezt a klasszikus \u201cid\u00e9zetet\u201d. Fogadjunk, hogy te is dallamosan olvastad fel!?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1977. Coca-Cola<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <iframe loading=\"lazy\" title=\"classic Coca Cola Christmas 1977\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/VAJVN3ICCFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>1977-ben m\u00e9g jelen volt a faji megk\u00fcl\u00f6nb\u00f6ztet\u00e9sb\u0151l sz\u00e1rmaz\u00f3 fesz\u00fclts\u00e9g. Ritkas\u00e1gsz\u00e1mba ment, hogy egy nagy m\u00e1rka ennyire direkt m\u00f3don szeretetre \u00e9s b\u00e9k\u00e9re sz\u00f3l\u00edtsa fel az embereket. Maga a rekl\u00e1m nem hordoz semmi technika vagy kreat\u00edv brav\u00fart mag\u00e1ban, de egy ilyen id\u0151z\u00edt\u00e9s \u00e9s \u00fczenet mellett nem is kell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1982. Burger King<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sarah Michelle Gellar Burger King Holiday Commercial 1982\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/mbtJIiBx3Ls?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A 80-as \u00e9vekben szinte minden TV rekl\u00e1m olyan volt, mint egy zen\u00e9s k\u00e9peslap. Ez a Burger King rekl\u00e1m sem k\u00fcl\u00f6nb\u00f6zik ebben. Viszont igen, j\u00f3l hallottad, a BK kellemes kar\u00e1csonyi \u00fcnnepeket k\u00edv\u00e1nt a Mekinek. V\u00e9g\u00fclis, ez a szeretet \u00fcnnepe, nem?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1993. Got Milk?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Got Milk Ad- Santa Claus (1993)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/7HHzLUrk708?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A Got Milk? rekl\u00e1mjai el\u00e9g nagyot mentek, \u00e9s ha m\u00e1r a f\u00e9l A kateg\u00f3ri\u00e1s sz\u00edn\u00e9sz- \u00e9s celebvil\u00e1g megkapta a kis tejbajsz\u00e1t, akkor a T\u00e9lap\u00f3 se maradhatott ki. Vagy v\u00e1rjunk csak, de, \u0151 pont kimaradt, hisz err\u0151l sz\u00f3l a TV spot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2006. IRN-BRU<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IRN-BRU Snowman Advert\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4yZOab5gl-4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Egyszerre fur\u00e1n nyomaszt\u00f3 \u00e9s var\u00e1zslatos az IRN-BRU 2006-os rekl\u00e1mfilmje, amely t\u00f6bb d\u00edjat is bezsebelt, nem hi\u00e1ba. Nem tudjuk eld\u00f6nteni, hogy kedves, vicces vagy tot\u00e1lisan weird.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2014. Sainsbury\u2019s<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1914 | Sainsbury&#039;s Ad | Christmas 2014\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NWF2JBb1bvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A v\u00e9g\u00e9re hagytuk a leger\u0151sebbet. A Sainsbury\u2019s nem b\u00edzta a v\u00e9letlenre, egyenesen sz\u00e9t akarta cinc\u00e1lni a lelk\u00fcnket, \u00e9s meg kell hagyni, siker\u00fclt is neki.<\/p>\n\n\n\n<p>Az \u00e9vtizedek alatt \u00e9rdekes m\u00f3don v\u00e1ltoztak a kar\u00e1csonyi trendek, a humort\u00f3l indulva a kar\u00e1csonyi \u00fcdv\u00f6zleteken \u00e1t az \u00e9rzelmi hull\u00e1mvasutakig. Izgalmas szoci\u00e1lis lenyomata a t\u00e1rsadalomnak. K\u00edv\u00e1ncsiak lenn\u00e9nk, hogy a mai rekl\u00e1mokra mit fognak mondani majd 40-50 \u00e9v m\u00falva.<\/p>","protected":false},"excerpt":{"rendered":"<p>K\u00e9t dologgal biztos eltel\u00edt\u0151dt\u00fcnk az \u00fcnnepek alatt: a bejglivel \u00e9s az \u00e9v legjobb kar\u00e1csonyi rekl\u00e1m v\u00e1logat\u00e1saival.Ki fog gondolni a r\u00e9gi kedvencekre, az elm\u00falt korok kisebb \u00e9s nagyobb kreat\u00edv megval\u00f3s\u00edt\u00e1saira? Manaps\u00e1g m\u00e1r annyira polariz\u00e1l\u00f3dtak az \u00fcnnepi a rekl\u00e1mok, hogy sokan csak a sz\u00edv\u00fck\u00f6n kereszt\u00fcl pr\u00f3b\u00e1lj\u00e1k megmarkolni a fogyaszt\u00f3kat, akiket ut\u00e1na fel\u00fcltetnek az \u00e9rzelmi hull\u00e1mvas\u00fatra, ahol nem [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[26,4,5],"tags":[],"class_list":["post-23498","post","type-post","status-publish","format-standard","hentry","category-hirdetesek","category-marketing","category-news"],"_links":{"self":[{"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/posts\/23498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/comments?post=23498"}],"version-history":[{"count":4,"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/posts\/23498\/revisions"}],"predecessor-version":[{"id":23509,"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/posts\/23498\/revisions\/23509"}],"wp:attachment":[{"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/media?parent=23498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/categories?post=23498"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dna.hu\/en\/wp-json\/wp\/v2\/tags?post=23498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}